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Paid acquisition, organic search, qualification funnels, automation: four disciplines, one chain, to deliver qualified leads to you.

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The chain

Four disciplines, five links.

Each discipline covers part of the chain that runs from the first visit to the delivered lead. Together, they cover all of it.

Illustration
Four disciplines, five links.
01Acquisition02Page and funnel03Qualification04Consent05Delivery
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Organic search and contentcoverscoversdoes not coverdoes not coverdoes not cover
Pages and qualification funnelsdoes not covercoverscoverscoversdoes not cover
Automation and deliverydoes not coverdoes not covercoversdoes not covercovers

Links in the chain

  1. Acquisition
  2. Page and funnel
  3. Qualification
  4. Consent
  5. Delivery

01

Paid acquisition

Google Ads and Meta Ads, optimised for leads, not clicks.

In the chain

The first link in the chain. Each campaign leads to a page and a funnel built for it; validated leads are then sent on by the automation.

  • Acquisition

Google Ads captures demand: your prospects are searching for your solution, and your ads show up at that moment. Meta Ads creates it: Facebook and Instagram reach your prospects before they start searching.

What we do

  • Search campaigns: keywords chosen for intent, bids managed on cost per lead
  • Performance Max campaigns: Search, Display, YouTube and Discover, built for conversion
  • Facebook and Instagram campaigns: lookalike audiences, retargeting, behaviour-based targeting
  • Native Lead Gen forms with qualification questions
  • Image, carousel and video creatives, tested and optimised continuously
  • A/B tests, bid adjustments, gradual scaling

What you receive

  • Live campaigns in your own ad accounts, which you keep access to
  • Server-side conversion tracking, configured
  • Consent Mode v2, configured
  • A weekly report

Tools

  • Google Ads Search
  • Performance Max
  • Facebook
  • Instagram
  • Lead Gen forms
  • Server-side tracking
  • Consent Mode v2

02

Organic search and content

Capture demand from people who are already searching, without relying on an advertising budget.

In the chain

Another way into the chain: demand arrives through search rather than through an ad, then follows the same funnel and the same delivery.

  • Acquisition
  • Page and funnel

Some prospects search, compare and read before they ask for anything. Organic search goes after that demand with content pages structured for search.

What we do

  • Site architecture and content pages
  • Content written for search intent
  • Technical markup: metadata, structured data, sitemap

What you receive

  • Content pages published on your site
  • Technical markup in place: metadata, structured data, sitemap
  • The traffic source recorded on every lead: you know what comes from search

Tools

  • Content pages
  • Metadata
  • Structured data
  • Sitemap

This is the discipline our case study shows: a website of our own.Read the case study

03

Pages and qualification funnels

One page per campaign, then a funnel that asks the right questions before asking for contact details.

In the chain

The central link: this is where a visitor becomes a qualified lead, whichever way they came in.

  • Page and funnel
  • Qualification
  • Consent

A landing page is not a home page: it is built for conversion, not for branding. The funnel that follows asks one question per screen and keeps contact details for the end.

What we do

  • Landing pages dedicated to each campaign
  • Multi-step funnels, one question per screen
  • Qualification questions defined with you
  • A/B tests and continuous optimisation

What you receive

  • One page and one funnel per campaign
  • Qualification answers, attached to every lead
  • The person's agreement, recorded with its date and time

Tools

  • Landing pages
  • Multi-step funnel
  • A/B tests

A funnel, one question per screen

  1. Type of home
  2. Type of loft
  3. Province
  4. Contact details
Structure of a funnel we run, with fictitious values.

04

Automation and delivery

As soon as a lead is validated, it is qualified, routed and sent to your tools.

In the chain

The last link: it delivers the validated lead to your tool, automatically.

  • Qualification
  • Delivery

Leads come in. Each validated lead is qualified, routed to the right recipient and sent automatically to your tools, as soon as it is validated.

What we do

  • n8n workflows developed in-house: routing, scoring, automated follow-ups
  • Integration with your CRM: HubSpot, Pipedrive, Salesforce, Google Sheets or API
  • Real-time delivery: email, Slack, WhatsApp or SMS
  • Email and SMS follow-up sequences for leads who cannot be reached

What you receive

  • Every lead in your tool, with its answers, its source and its consent
  • Workflows written and maintained by our team

Tools

  • n8n
  • HubSpot
  • Pipedrive
  • Salesforce
  • Google Sheets
  • API
  • Email
  • Slack
  • WhatsApp
  • SMS

From validated lead to your tool

Illustration

Validated lead

n8n workflow

Routing · scoring

  • CRM

    HubSpot, Pipedrive, Salesforce, API

  • Spreadsheet

    Google Sheets

  • Messaging

    Email, Slack, WhatsApp, SMS

Simplified diagram.

Tools

The tools our offer covers.

We adapt to your existing workflow. We set up complete, AI-assisted acquisition systems with Off-Market, our in-house tool.

Acquisition
  • Google Ads: Search and Performance Max
  • Meta Ads: Facebook, Instagram, Lead Gen forms
Measurement and consent
  • Server-side conversion tracking
  • Consent Mode v2: configured by us
Automation
  • n8n: workflows developed in-house
CRM
  • HubSpot
  • Pipedrive
  • Salesforce
  • Google Sheets
  • API
Delivery
  • Email
  • Slack
  • WhatsApp
  • SMS

Measured, not promised

The chain, applied to a site of our own.

The website in our case study is published by ENN CONSULTING. There, we apply organic search, a qualification funnel and automatic sending of leads to our spreadsheet. The advertising campaigns, CRM integrations and n8n workflows described on this page are not used there.

We publish what we measure there, with the period and the calculation method.

complete leads in 90 days
143
of complete leads come from a search engine
76.2%
median time between validation and writing to our spreadsheet
1.5s

Measured on a website published by ENN CONSULTING — 10 July to 7 October 2026

These figures describe an ENN CONSULTING website; they do not predict the results of another project.

Read the case study

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Let's talk about your leads.

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What happens next

  1. You request a callback

    It is free and comes with no obligation.

  2. We call you back

    We reply Monday to Friday, 9am to 6pm.

  3. Discovery call

    We listen, ask questions and understand your business.

  4. Costed proposal

    If we can help, we send you a proposal: the audit, the setup and the management are paid services. If we are not the right fit, we tell you.