Method
Our Method
From first call to first leads: five steps. For each one, what we do, what we need from you and what you get.
The steps
Five steps, and what each one requires.
Discovery call
- What we do
- We listen, ask questions and understand your business.
- What we need from you
- Your offer, the area you cover and what you call a good lead.
- What you get
- A clear answer: we can help you, or we cannot. This conversation is free and comes with no obligation.
Audit and strategy
- What we do
- We analyse your market, your campaigns and your pages, then build a tailored strategy.
- What we need from you
- Access to your ad accounts and your numbers, if they exist.
- What you get
- A diagnosis and a plan. If your market isn't viable, we tell you. It is a paid service, costed in a proposal before we start.
Technical setup
- What we do
- We set up conversion tracking, the pages, the funnel and the automations.
- What we need from you
- Access to your tools and your sign-off on the funnel questions.
- What you get
- A chain that is ready before launch, from ad to delivery.
Launch
- What we do
- We put the campaigns live.
- What we need from you
- Someone on your side to handle leads as they arrive.
- What you get
- Leads, passed on to your tool as they come in.
Optimisation
- What we do
- We analyse, adjust and improve, week after week.
- What we need from you
- Your feedback on the leads you receive: the ones that work out, and the ones that do not.
- What you get
- A weekly report, and access to your accounts and your numbers.
No timeline is promised here: it depends on your sector, your budget and the technical setup. We give you an estimate during the audit.
Qualification and delivery
How a lead is qualified, then delivered.
Between the first visit and your tool, a lead goes through five links. It is the chain we also apply to our own sites.
01
Acquisition
Google Ads, Meta Ads, organic search and content: we go after demand where it appears.
02
Page and funnel
A dedicated page, then a multi-step funnel. One question per screen, contact details at the end.
03
Qualification
The answers are used to qualify the request and route it to the right recipient.
04
Consent
The person's agreement is recorded with its date and time, and it travels with the lead.
05
Delivery
The lead is sent automatically to your CRM, your spreadsheet or your messaging tool.
05 · Delivery
Median time measured between a lead being validated and its being written to our spreadsheet
Measured on a website published by ENN CONSULTING — 10 July to 7 October 2026
Qualification
Three levels of qualification.
A lead is not qualified because someone left a phone number. It is qualified because they answered the right questions.
The funnel questions
A multi-step form, with qualification questions defined with you.
Automatic scoring
The answers are used to qualify the request and route it to the right recipient.
Manual verification
Depending on your needs.
Delivery
In real time, to your CRM or by email, Slack, WhatsApp or SMS: we adapt to your existing workflow.
New lead
- Contact
- First name Last name · •• •• •• •• ••
- Answers
- Detached house · Unconverted loft
- Area
- Valencia
- Source
- Organic search
- Consent
- Timestamped
- Form completed
- Consent recorded
- Delivered to recipient
Our commitments
These are commitments about means: they cover the way we work, not a quantified result.
- Transparent weekly reporting
- Access to your ad accounts and your numbers
- Regular campaign adjustments
- A dedicated team
- If your market isn't viable, we tell you
What we do not promise
No quantified result, no timeline.
We would rather tell you before we start.
A quantified result
No lead volume, no cost per lead, no conversion rate. They depend on your market, your offer and your budget.
A timeline
The time before the first leads depends on your sector, your budget and the technical setup. We give you an estimate during the audit; it is not a commitment on results.
Another project's figures
The ones we publish describe an ENN CONSULTING website; they do not predict the results of another project.
What we do instead: we publish what we measure.
- complete leads in 90 days
- 143
- of complete leads come from a search engine
- 76.2%
- median time between validation and writing to our spreadsheet
- 1.5s
Measured on a website published by ENN CONSULTING — 10 July to 7 October 2026
These figures describe an ENN CONSULTING website; they do not predict the results of another project.
Request a callback
Let's talk about your leads.
Free callback, no obligation. If we can help, we send you a costed proposal.
What happens next
You request a callback
It is free and comes with no obligation.
We call you back
We reply Monday to Friday, 9am to 6pm.
Discovery call
We listen, ask questions and understand your business.
Costed proposal
If we can help, we send you a proposal: the audit, the setup and the management are paid services. If we are not the right fit, we tell you.