Case study · Website published by ENN CONSULTING
Loft insulation: what we measure on a site of our own.
A Spanish website about loft insulation, published by ENN CONSULTING. What we built there, what we measure there, and how we calculate it.
- Subject
- Loft insulation
- Market
- Spain
- Period measured
- 10 July to 7 October 2026 (90 days)
- complete leads in 90 days
- 143
- of complete leads come from a search engine
- 76.2%
- median time between validation and writing to our spreadsheet
- 1.5s
Measured on a website published by ENN CONSULTING — 10 July to 7 October 2026
Website published by ENN CONSULTING
The context
This Spanish-language website is about loft insulation. It is published by ENN CONSULTING: it is not a client's website, it is ours. We do not publish its name.
There, we apply part of the method we offer: a content website, a multi-step request funnel and automatic sending of leads to our spreadsheet. The website already existed: it moved to the current funnel on 21 April 2026. Requests received before that date through the site's previous form are not counted here.
ENN CONSULTING does not publish client case studies: we publish what we measure on our own sites.
What was built
01
A content website
In Spanish, on a single subject: loft insulation.
02
A 4-step funnel
Type of home, type of loft, province, then contact details.
03
Consent and source on every lead
Over the period measured, each complete lead carries a timestamped consent and its traffic source.
04
Automatic sending to our spreadsheet
Each complete lead is sent automatically to a spreadsheet kept by ENN CONSULTING. Over the period measured: 142 successful sends for 143 complete leads.
10 July to 7 October 2026 (90 days)
The figures, with their definitions
Three figures measured over the same period. For each: its definition and the measurements that go with it.
complete leads in 90 days
A complete lead is a form filled in all the way to the contact details. Test leads are excluded.
- 90-day window, from 10 July to 7 October 2026 inclusive
Source: 2026-10-08_site-edite_90j.sql
of complete leads come from a search engine
Share of complete leads whose traffic source is a search engine. Leads coming from an internal link on the site are not counted as coming from a search engine.
- 109 complete leads out of 143
- 0 complete leads with a Google Ads click identifier or a paid campaign parameter
Source: 2026-10-08_site-edite_90j.sql
median time between validation and writing to our spreadsheet
Time elapsed between the last update of the lead and confirmation that it was written to ENN CONSULTING's spreadsheet, for successful sends.
- 142 successful sends over the period
- 90th percentile: 1.8 s (rounded to one decimal)
- Longest send: 5.8 s
Source: 2026-10-08_site-edite_90j.sql
Measured on a website published by ENN CONSULTING — 10 July to 7 October 2026
These figures describe an ENN CONSULTING website; they do not predict the results of another project.
Complete leads per month
Full calendar months, May to September 2026
April 2026 and October 2026 are excluded: they are incomplete months. The website already existed; it moved to the current funnel on 21 April 2026, and requests received before that date through the site's previous form are not counted. October was still in progress when the query was run. This series covers a different period from the three figures.
Source: 2026-10-08_site-edite_mensuel.sql
- May 2026: 14 complete leads
- June 2026: 34 complete leads
- July 2026: 52 complete leads
- August 2026: 45 complete leads
- September 2026: 49 complete leads
Method
How these figures are calculated
The figures on this page come from two queries run on 8 October 2026, read-only, on the website's production database.
Definitions
- Period measured
- Closed 90-day window: from 10 July 2026 at 00:00 UTC inclusive to 8 October 2026 at 00:00 UTC exclusive, i.e. from 10 July to 7 October inclusive.
- Complete lead
- A form filled in all the way to the contact details. Test leads are excluded.
- Share coming from a search engine
- Complete leads whose traffic source is a search engine, divided by all complete leads. The site's own internal referrer is excluded from the numerator.
- Advertising identifier
- A lead carrying a Google Ads click identifier (gclid, wbraid or gbraid) or a paid campaign parameter (utm_medium of type “cpc” or “paid”).
- Time to write to the spreadsheet
- Time between the last update of the lead and confirmation that it was written to ENN CONSULTING's spreadsheet, for sends with the status “sent”. The median, the 90th percentile and the maximum are calculated on those sends.
- Monthly series
- Complete leads per full calendar month, in UTC, from May to September 2026.
Versioned queries and results
- ops/preuves/2026-10-08_site-edite_90j.sql
- ops/preuves/2026-10-08_site-edite_90j.resultat.txt
- ops/preuves/2026-10-08_site-edite_mensuel.sql
- ops/preuves/2026-10-08_site-edite_mensuel.resultat.txt
Both queries and their results are versioned in ENN CONSULTING's code repository, as of the date they were run.
No personal data is selected: the queries return aggregates only.
What we do not publish
Here we publish no conversion rate, no cost per lead and no revenue: only what these queries measure.
Read with caution
These figures describe an ENN CONSULTING website; they do not predict the results of another project.